Vertu Motors has today announced a partnership with British Basketball League team Leicester Riders starting from this coming 2022/23 season.
Running for three years, thw partnership involves supplying a fleet of Toyota vehicles from Vertu’s Leicester dealership, branding on the team’s shorts and across the Morningside Arena, plus the provision of match day advertising opportunities.
Chris Taylor, group operations director at Vertu Motors, said: “Leicester Riders have enjoyed huge success on the court over the years and most importantly they are revered for the work they do to support local communities. We hugely admire their dedication to developing young people of all ages, through working with schools in the area and player pathways in Leicester and Loughborough. We are very proud to partner with the team.”
Robert Forrester, chief executive of Vertu Motors, added: “Following our Group’s successful partnerships with Newcastle Eagles and Glasgow Rocks, we are delighted to announce a further deal within the British Basketball League, with Leicester Riders. We are focused on continuing to drive brand awareness with key audiences; this partnership will serve to cement our name within the local community, and we can’t wait to get the season started.”
