H.R. Owen Bugatti has today announced the official launch of Ettore’s Espresso Bar.
As the first Bugatti dealership anywhere in the world to have its own espresso bar, H.R. Owen Bugatti, which normally operates by invitation-only, has opened its doors to the public for the first time.
Based at the French luxury marque’s London showroom in Bruton Street, Mayfair, Ettore’s Espresso Bar has been named after the founder and patron of Bugatti, Ettore Bugatti.
Clients who purchase The Ettore Shot, priced at £50, will be allowed full access to the lounge of the London showroom and see the Bugatti – on static display – up close, as well as being able to learn more about the French luxury brand through the brand ambassadors based there.
In addition to Ettore’s Espresso Bar, visitors to the showroom can explore a wide variety of Bugatti merchandise options, from baseball caps and pens, to VIITA for Bugatti smart watches.