Dealer Auction reveals most profitable used cars for dealers


The Land Rover Discovery Sport and Land Rover Range Rover Evoque were the two most profitable used cars for dealers in January delivering margins of £3,380 and £3,080 respectively.

Launched in January 2022, Dealer Auction’s Retail Margin Monitor tracks the potential retail margin that can be achieved on vehicles sold on Dealer Auction’s open network.

It tracks models meeting two key criteria: more than ten units sold and selling below £25,000.

It then compares the sold price for each model with the Auto Trader market average to reveal the potential margin.

Dealer Auction marketplace director, Kieran TeeBoon, said: “The Renault Kadjar is a great example of the importance of looking for opportunities for profit from both the consistently high-ranking products and the underdog models. Striking a balance between the two is key to generating high profits.”

He added: “The top three makes in January 2023 are the same top three listings we saw in data from January 2022, with the number one position filled by Land Rover, followed by Lexus in second and Jaguar in third.

“This shows a level of confidence in profit-making vehicles, even amid some recent turbulence in the industry.”

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