Dacia has revealed how the new interior of its dealerships will look.
The simplified design, it said, is based on the principles of being functional, flexible, eco-friendly and cost effective. The showrooms are designed to be pared back, leaving only those features that are essential to the space and to the customer journey.
Key to the Dacia showroom design is its ability to change over time and adapt to any size dealership space. As such, three formats have been created to cover the main differences in terms of showroom size and the number of cars on display.
The stands used for panels around the showroom are made from recycled tyres and pieced together using the brand’s emblem.
For the first time since 2019, branded merchandise will also be available for purchase within dealerships. The relaunched collection will include items suited to outdoor adventures, such as backpacks, caps, water bottles and raincoats. Everything is eco-friendly, from how they are designed, to the way they are retailed.
Thomas Brient, Dacia VP Sales and Marketing Efficiency said: “Our ambition is to quickly roll out the new brand identity across all Dacia dealerships. Our aim is to have 70% of all 2,500 primary sites completed by the end of 2023. We have already completed 700 exteriors, and numbers are rising fast. We are now going to help country networks roll out the interior revamp for the showrooms ever faster.”