Big Motoring World acquires SW Car Supermarket


Peterborough-based SW Car Supermarket has been acquired and rebranded as Big Motoring World.

At the same time, Big Motoring World has soft-launched its new logo and corporate identity, which will be rolled out at the newly acquired Peterborough dealerships first, as part of a full group roll out that will follow in the new year.

The acquisition will increase Big Motoring World’s footprint to five used car supermarkets.

A new local aftersales department will also launch to support the operation and all vehicle inventory will be prepared at the group’s existing 10 acre national vehicle preparation centre, located in Peterborough.

Following the acquisition, Big Motoring World’s stock will increase to 6,000 cars including prestige marques such as BMW, Mercedes-Benz and Audi.

Temporarily, both acquired branches will remain closed while refurbishment works are carried out. The former SW Car Superstore branch on John Wesley Road is expected to open in November 2021.

Further renovations, totaling £4m, will be carried out at the Padholme Road East branch, with the site expected to reopen in early 2022.

Peter Waddell, Big Motoring World chief executive, said: “Our ambitions for the group are – like our name suggests – big. We have established a well-proven business model that’s sustainable even in the toughest economic environments.

“Our customers love our straight-forward and honest approach to vehicle retailing and the value proposition we offer. Our vehicles are priced to sell and we focus heavily on the customer experience, eliminating the pain points seen at most dealerships.

“We look forward to bringing a new and better car buying experience to the people of Peterborough and growing our workforce further in this part of the country”.

SW Car Supermarket CEO Anton Khan will be joining Big Motoring World’s executive leadership team as an investor and chief operating officer.

Khan is also lined up to take on the group’s CEO role in the future, when Mr Waddell moves into a Chairman role, after more than 35 years in the industry.

Khan said: “I’m excited to be joining Big Motoring World and building on the success of our two established Peterborough-based car supermarkets.

“As a Peterborough resident, I have always been proud to serve and contribute to the local community. The news today will allow us to bring more in-demand stock to the local area at exceptional prices, benefiting from vast economies of scale.”

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