Swedish video tech company Phyron has integrated with Auto Trader Connect.
This move will enable over 4,500 small and medium dealerships across the UK to access Phyron’s automated video service.
Phyron CEO Johan Sundstrand, said: “We know that our technology is a huge help to automotive retailers and it has been proven to drive 50% more traffic and sell cars three to five days faster. Accessing Auto Trader Connect will enable every small and medium-sized dealer in the UK to produce automated videos simply from a few still images. This is particularly exciting for dealers who might have limited resources and concerns about balancing budgets. This milestone will significantly help dealerships to move cars more quickly, improving cashflow and profitability.”
The process works by Phyron using Auto Trader Connect or a data feed from a retailer or car brand, including at least three still images and key product details. The AI then identifies the key properties in the images, including various shot angles, interior elements and exterior highlights, and then strips out the backgrounds and replaces them with a neutral one. The software then adds special effects, shadows and overlays the desired product specifics and any customer offers on the relevant images, including price and retailer dealer branding.
