4×4 interest increases 64% on Auto Trader as snow hits the UK


As snow hit UK roads, interest in 4x4s on Auto Trader increased 64% in a week.

This translates into a 21% increase in advert views for 4x4s.

The Ford Ranger saw the largest increase at 75%. Land Rover Freelander, Mitsubishi Shogun and Suzuki Jimny all saw an increase too.

Regionally, there was a 32.5% week-on-week interest in people looking at 4x4s in the North East – the most out of all regions.

Advert views for pick-up trucks were up 18% week-on-week. By contrast convertible advert views were down week-on-week by 4%.

Ian Plummer, commercial director at Auto Trader said: “The first snow of the winter left thousands of motorists completely exposed and triggered a rush of interest in vehicles more capable of dealing with the elements. The weather might be freezing, but 4x4s are red hot right now, and with more snow on the way, retailers should make sure their SUV stock is advertised as prominently as possible across all channels and priced according to the market to capitalise before this surge in demand cools off.”

Most popular 4x4s on Auto Trader this week

Make Model Advert views 7th Dec 22 Advert views 14th Dec 22 Week-on-week change
Ford Ranger 2,720 4,757 74.9%
Land Rover Freelander 2,745 4,627 68.6%
Mitsubishi Shogun 4,103 6,472 57.7%
Land Rover Discovery 3 2,789 4,208 50.9%
Suzuki Jimny 5,809 8,547 47.1%


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